The old Sapori Trattoria website was infected with malware and showed many annoying pop-ups to visitors. It also had information from 2011, which was incorrect and looked rather unappealing.
Goals & Objectives
The goal was to make the website look more modern, yet classic and intimate. We needed to add contact forms for different services, such as for hosting private events and signing up for the newsletter. Making reservations was very important, since it needs to be very intuitive and simple for visitors to make a reservation right on the page.
We created a new logo for Sapori Trattoria and added a previously created video as the background, which gives a quick overview of the ambience and food served at the restaurant. We used earthy and simple colors, such as a reddish brown and beige with a dark grey background. We shortened the menu from the previous 18 pages to 7 pages as to not confuse visitors.
As a result, the restaurant is very simple to use—the most widely used pages are right on the home page (Reservations and the Menu). The overall color scheme looks relaxed and subtle to keep the style of the cozy and down-to-earth restaurant. The number of website visitors is on the rise and Sapori receives a few Events inquiries daily. Having the updated menu available also makes it much easier for visitors to get an idea of what Sapori Trattoria serves and they can easily make a reservation from the same place.